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Douglas Longenecker
Dec 11, 20243 min read
When What's Next, is //NKST.
Unlike BIG marketing agencies and BIG consulting firms, we get more done with fewer layers in less time producing better results
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Douglas Longenecker
Jun 20, 20243 min read
Everything is AI'd AF. Now What? (part3)
Everything is AI'd AF. Now What? An initial exploration into the creative process with artificial intelligence.
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Douglas Longenecker
Mar 16, 20243 min read
Everything is AI'd AF. Now What? (part1)
It feels as if we are collectively choking on the ubiquity of AI-with the hype promising us that everything will be better, stronger, faster
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Douglas Longenecker
Mar 16, 20245 min read
Everything is AI'd AF. Now What? (part2)
The one thing that will hopefully never be conceded to AI is the human element of the BIG IDEA. The ability to make an emotional connection.
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Douglas Longenecker
Mar 26, 20233 min read
Three Keys to Overcoming Adversity: How to Flex, Pivot and Adapt
create pathways that enable your organization to evolve its corporate culture with 3 mission-critical steps of how to Flex, Pivot and Adapt
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Douglas Longenecker
Jun 9, 20223 min read
Starting Year 4 Finds Us Pushing Hard for More...
It’s almost impossible to believe that June 2022 marks the third year of //NKST a growth acceleration agency.
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Douglas Longenecker
Mar 22, 20223 min read
What's Next, is //NKST: Our Story of Exploding the Box
In this new business reality, //NKST is the result of blowing up the boxes of traditional strategic consultancies and agency models.
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Tara Baumgarten
Mar 22, 20223 min read
In Times of Chaos, PR and Communications Seize the Day
Here are four tips on how to prepare for and manage your communications strategy in times of chaos and uncertainty.
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Douglas Longenecker
Jun 30, 20214 min read
Five Lessons for the Fiercely Independent...
//NKST is the culmination of a career's worth of hardships, blessings, experiences and opportunities.
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Tara Baumgarten
Jun 29, 20213 min read
Customer Experience is the Future of Phygital Events
The merging of our physical and digital realities isn’t new. In fact, there are examples of it everywhere...
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Douglas Longenecker
May 17, 20212 min read
Tara Baumgarten is Tapped by //NKST to Reimagine the Role of PR and Strategic Communications
Tara Baumgarten is Tapped by //NKST to Reimagine the Role of PR and Strategic Communications
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Douglas Longenecker
Nov 11, 20204 min read
Fear, Uncertainty and Discomfort are Compasses Toward Growth
...executive leaders need to recalibrate what it takes to realize significant growth and how to align deliberate forms of change...
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jcarnold
Nov 11, 20203 min read
If Hindsight is 2020, What Does that Mean for Your 2021 Plans?
Although your vision for 2020 compared to reality may be very different, it’s still critical to look at your original intentions...
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Douglas Longenecker
Sep 30, 20202 min read
Happy One Year Anniversary (to us)
For the record, we should have been celebrating in June. But, instead, we were having the time of our professional lives...
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Douglas Longenecker
Jun 30, 20202 min read
Liberte. Liberta. Liberty.
As a hybrid organization, now is the time we declare our independence from both ad agencies and strategic marketing consultancies.
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Douglas Longenecker
Jun 2, 20202 min read
Safe Ideas Are Risky Business
Safe ideas will not generate greater sales more economically, and rarely make facts come alive in a fresh, memorable and persuasive way...
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Douglas Longenecker
Jun 1, 20202 min read
//NKST Launches New Program to Assist Small Business and 2020 College Graduates.
In response to the Covid-19 crisis, //NKST is collaborating with students from the School of Communications and Information at Rutgers
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Douglas Longenecker
Mar 25, 20202 min read
Charging Ahead with Innovation in a Down Market
you need to view these tough times as opportunities. Now is the time to push through the uncertainty and make the bold moves with confidence
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